Really what's the big deal?
I don't get it at all. I've inherited an Ipod touch from my daughter after she got her Iphone 4. It has taken me until today to actually get some music on it. The process was so confusing unfriendly, unless I wanted to repurchase my whole collection through the Itunes store so apple could make even more money.
The iPhone 5S proves Apple hasn't lost its touch
Apple hasn't lost touch with how to make money but they have lost touch with reality. They have people addicted to their product, good for them. They have lost touch with the reality of living on a working wage and trying to raise a family in this economy.
Sure it is designed well but please put a little bit more value into each "up grade" so that when a consumer trades in the old model there is a real gain not just a different number or a change in letter.
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